B&L Bikes

From the archives 2002-2008:

B&L Bike and Sports was a high-end specialty retailer of bicycles and triathlon gear in San Diego, California that catered to some of the world’s highest level triathletes. Northstation has been responsible for B&L’s graphic communications, from a company rebrand in 2002 to company sale in 2008, for all marketing, promotional and advertising (both print and web) to company website. 

Following on from the printed ‘ShopRag’ newsletter, we created a monthly microsite that informs B&L customers of news, events, promotions and company themes and delivered via email blast.